These come with good hooks, rings, and packaging. Rapala owns a solid position in a fragmented global lure market where only a few companies have a significant sales and market presence. Fabricating Finnish Fishing Lure: 1930s--50s. KatinkaRose. Principal Subsidiaries: Normark Corporation. Weber had to convince Finnish knife maker Lauri Marttiini to take on the task of fabricating the very thin, flexible blade he envisioned. In 1960, Twin Cities fishing tackle representative Ron Weber ordered 500 lures from Lauri Rapala, a Finnish man who hand-carved lures from balsa wood. Balsa is a renewable and bio-based raw material currently derived from FSC (Forest Stewardship Council) certified sources, and is the primary material used in many Rapala lures. Since 1894 – more than 100 years – Heddon’s been on the leading edge of fishing lure technology. It was founded in Finland in the 1930s by Lauri Rapala. Storeowners paid retail prices just to put the product on their shelves. "Where we excel in branding, product development and innovation, they excel in driving operational growth and revenue. As demand increased, Lauri's sons upgraded the production facilities with state-of-the-art equipment. "It is an honor and a privilege to create this partnership with Jussi and the team at Rapala," Coble said. Because fishermen associate certain brands with certain products, we have a wide range to cater to all their needs. During the early 1980s, many industries experienced flat or falling sales. $75.00. These deals increased the Group’s manufacturing capabilities markedly and made the Viellard family and William Ng important shareholders of Rapala. Normark, through its longtime ad agency Carmichael Lynch, executed an ad campaign which turned the weakness into a strength. During the 1960s, Ostrom cultivated relationships with local and national sports and outdoor reporters. To round out or top speckled trout lures, we always want to have a Rapala Saltwater Skitter Walk handy. In 1990, Weber and Rapala moved to consolidate the two companies as Rapala-Normark Group Ltd. Thankfully, we have a brand like Rapala to set the record straight on what convincing tackle should look like. section: | slug: rapala-acquires-minority-stake-in-13-fishing | route: article_single | Group Fishing Lures 9 Rapalas Made In Finland. Weber and Ostrom feared that any aggression against Finland by the U.S.S.R. would cut off their supply of product. Rapala® Launches New X-Rap® Magnum® Finishes The adrenaline-pumping action of the Rapala® X-Rap® Magnum® is a tried and true saltwater lure that brought continued success to anglers battling behemoth fish on the open sea. Ron Weber, a Minneapolis-based fishing tackle sales representative, had heard rumors of a prolific "Finlander plug," and, as an avid angler, he was eager to try one. Rapala VMC Corp is a Finland-based company engaged in the manufacture and distribution of fishing tackle products. Ostrom, who just happened to have a couple lures in tow, sparked the reporter's interest in Lauri Rapala's story. DQC International, Corp., manufacturer of the award-winning 13 Fishing brand of rods and reels, has brought on fishing tackle behemoth Rapala VMC as minority investor (49%) to reach a growing global market. Tales of a Rapala black market and a Rapala rental market surfaced, as did copycat plugs. After much trial and error, the undertaking finally paid off. Watch; New Listing Rapala Fishing Lures LOT of 5 Rapala DT-14 Crankbait Fishing Lures NIB. Normark worked to both satiate giant retailers' voracious appetite for product and maintain customer loyalty. The lure dramatically increased Rapala's trout and pike catch. "Suddenly, where there were no fish, there were fish galore," wrote Dupont. $6.99 shipping. Lure introduction, of course, continued amid all the changes. (Normark exited the business and restructured around 1980, a period of general economic recession in the United States.). originalDevice: deviceType:desktop. As consumers, we often take for granted all the hard work that goes into building a great company. Next, he sought help from Helsinki's Foreign Trade Department on how to proceed. reply #6. Lure Factories Exclusive Distribution Partners With the multi-hook construction, any fish that dares to strike this lure will be securely set for easy retrieval. Brand New. Normark had to allocate lures among retailers. I'm just wondering … (Keeping up with the times, educational video tapes were added in the late 1980s, and a web site was established in the 1990s.). Nice Pre-Owned RAPALA GIANT DT LURE in Original Box. Normark also added compasses, rod racks, clothing, and a variety of knives to the product mix during the 1970s. His luremaking endeavor was sidetracked, however, when Finland was invaded by its towering neighbor to the East. “Lauri hand carved his lure from pine bark, wrapped it in chocolate candy bar tinfoil to add flash, and then melted photographic negatives for … Since the new lure was also intended for ice fishing, Weber and Ostrom began carrying a Finnish-made ice auger. Back in Finland, the lure vitalized the region. 16 bids +$5.00 shipping. Viper Custom Tackle provides you with the latest hand-crafted fishing technology. Founded in 2012, 13 Fishing has evolved into a respected brand generating over $25 million in annual sales. Today, Rapala's lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Source: International Directory of Company Histories, Vol. Normark, now armed with an exclusive North American distribution contract from Rapala, turned to the news media to spread the word about the lure. The hot-selling Rapala lure was tops in pulling in contest winning fish as well, according to Field & Stream magazine. 13 Fishing's reputation, innovative products, and research and development capabilities will be a major asset to Rapala as it seeks to become a major global player in the rod and reel category. $15.80 shipping. "Weber and Ostrom not only marketed and distributed Rapala lures, they astutely interpreted the needs of American anglers and communicated those needs to the Rapala brothers," wrote Dupont. The brands of Rapala VMC Corporation complement each other. Normark relayed information about species of fish the Rapalas had never seen and clued them into the peculiarities of a market which revolved around producing new and improved products year in and year out. Helpful. Weber convinced his … Weber and Ostrom first test-marketed the lure in Minnesota and Wisconsin. "When word spread among fishing tackle circles about the Shad Rap's ability to catch fish, as well as its unavailability, all hell broke loose," wrote Dupont. Two avid anglers founded the company to distribute a single lure, the Original Floating Rapala, which became the top-selling fishing lure in the world. "It's as effective on Florida bass as it is on tarpon located along the west coast of Africa," he said in an early 1999 company news release. Many of the company's other products, such as the Rapala Fillet Knife, have earned the respect of outdoor enthusiasts and significant market share as well. Sales were initially slow; the $1.95 price induced sticker shock in retailers accustomed to selling lures for less than a buck. How to Fish a Rapala by the Book and How to Clean a Mess of Fish Without Making a Mess of the Fish advised anglers on how to get the best results from their Normark and Rapala products. Rapala-Normark Group, Ltd., through its subsidiary Normark Corporation, markets high quality fishing, hunting, and outdoor sporting goods. Gradually, the men fabricated devices to mechanize what had been entirely handmade. Under the Nethers’ leadership, Norman has continued a legacy of innovation and development with fishing lures and colors. The Shad Rap, a project which was shelved when Lauri Rapala died in 1974, was tapped for production. Joining forces with a truly global distribution network and leveraging their vast knowledge will allow the team at 13 Fishing to rapidly accelerate the growth. Breaking from the traditional balsa wood lure, the first hard plastic Rapala was introduced in 1989. It is handy box. Rapala has been the world's favorite fishing lure since 1936. Report abuse. In hope of boosting his fishing income and as well as cutting down on the time and effort spent rebaiting hooks, Rapala began playing with the idea of an artificial lure. Time left 1d 15h left. (Weber and Ostrom held stock in the foreign operations as individuals, but not through Normark Corporation.) "13 Fishing has managed to become successful in the world's most competitive fishing tackle market in only a few years," Ristimäki said. Pre-Owned. Shad Rap backorders hit a million, and lure rental and black markets surfaced. The first lure I threw was the Rattlin' Rapala (shipped in baby bass) and I was getting tons of bites on it including a couple of good size bass for an ultralight pole. The Normark story, technically speaking, begins in Finland during the 1930s, with Lauri Rapala. Southern bass anglers, walleye, northern pike, and inshore saltwater anglers all took to the suspending jerkbait, according to Dupont, while the Wall Street Journal took note of its widespread success. A branch of Finland's largest bank was established in Rapala's home town, and the president of Finland honored Rapala for his contribution to the economy. Weber and his new management team faced a number of challenges during the later half of the 1980s and into the early 1990s. The Rapala Fishing Club, established in 1988, offered angler members opportunities to share fish stories and fishing tactics as well as field test new lures. The fishing tackle business was no exception. Time left 4d … "This first lure still exists today--it's black on top, gold along its flanks, white on the bottom--just like the minnows of Lake Paijanne," wrote Stephen Dupont in Crafting of a Legend: The Normark Story. Finns who immigrated to or were visiting the United States also helped to create a Rapala lure pipeline. The amazing demand for the lure compelled Weber to go to Finland to ask Rapala to increase production. Rapala Saltwater Skitter Walk. Once again capitalizing on their knowledge of fishing, in 1967 Weber and Ostrom brought out a fillet knife, one modeled after a well-worn butcher's knife. Rapala VMC Corporation President and CEO Jussi Ristimäki said that 13 Fishing's dynamic brand, leading-edge products and rapid growth make it the best partner in moving into the global rod and reel market. The thing is you can usually find real DT's for about $4-$4.50 each if you buy 20 or more. Rapala first had to have the letter translated. The Group's own brands each have their own focus and expertise with each from New minority-investor Rapala, one of the largest fishing tackle companies in the world, will distribute 13 Fishing's existing and new products outside the U.S., while 13 Fishing will continue to operate independently within the U.S. "Rapala is widely regarded as the largest distribution company in our industry," said DQC International owner and President James Coble. Keep your weight well away from the lure if using a sinker. On his way back to Minneapolis, Weber stopped in Duluth, which was both his home town and home to numerous Finnish immigrants. The new lure line lacked the luster of the Rapala. Rapala was overwhelmed: "There's so many of you and so few of us." Fishing tackle that tried to look like ral fish used to be, well, plain awful. With an estimated 30% market share in the United States and 50% share in Europe, Rapala is the world’s leading brand of hard-bodied lures. Yo-Zuri has been making quality fishing lures, fishing lines, and leaders for over 50 years in Japan and shipping throughout the world. By 1991 Normark had sold more than 150 million Rapala brand lures in the United States, and the offerings continued to grow during the first half of the decade. Rapala Canada www.rapala.ca Rapala is the inventor of the balsa fishing lure that is used continuously by the most avid fishermen. Through extensive testing on lakes and rivers, we bring to you a proven variety of products to make each time on the water a success. Rapala to distribute 13 Fishing products internationally in new deal. Initially named the Rapala Company, the part-time business operated out of Ostrom's store--the men renamed the company Nordic Enterprises before settling on Normark, or "north land," in 1965. Once the production problem was solved, Weber set his sight on growth. The company was the leading scissors seller in North America for about a decade. "Beg One, Borrow One or Steal One," proclaimed Shad Rap ads. • Ostrom owned a south Minneapolis sporting goods store in the late 1950s, while Weber owned a fishing tackle distributorship. St. James Press, 2000. Blue Fox products also created some excitement in the market during the later half of the 1980s thanks to a line of fish scents and a soft plastic lure, the Foxee Jig. ... New Listing Fishing Lure Lot of 42 Rapala & 6th Sense Crankbait Fishing Lures NIB. The Rapala CountDown Elite 75 lure is also lead-free, and the swimming lip consists of cellulose- The transaction is expected to be finalized by the end of the third quarter. $160.00. $8.99 shipping. I have many Rapala's lures too, and they are just so good! Brand New. "A Lure the Fish Can't Pass Up," hit the news stands in an issue adorned by Marilyn Monroe, shortly after her death. Privacy Policy. It was a period of widespread economic depression, and Rapala pieced together a living for his family by working as a lumberjack in the winter and a farm hand or commercial fisherman in the summer--hard work either way. Weber and Ostrom purchased the National Expert Bait Company in 1968. In early 1960, Weber received his order. Finally, we can read about how these great companies came about with Company Histories.. In the late 1990’s, Rapala bought Storm lures (USA) and a Norwegian distribution company Elbe, established a distribution company in Japan and started to develop a manufacturing unit in Estonia. Heddon makes the lures you know and trust, such as the Zara Spook, Tiny Torpedo and the Spit’n Image, as well as classic lures like the Lucky 13 and Bayou Boogie. An old spinning wheel was adapted as a sander and a circular saw was constructed to shape the wood. Rapala’s CountDown Elite 75 – A lure made from natural balsa wood. Anglers around the world put their faith in Rapala because of our unwavering dedication to the highest quality fishing lures, knives, tools and accessories. These lures are very popular for ice fishing. The company's sales climbed steadily. Early Normark sales rep Bill Cullerton, Sr., said in Crafting of a Legend, "The timing was perfect. The feat reflected the level of interdependence the two businesses had developed. Weber and the Rapala brothers hoped to animate the sluggish industry with a new product. 0 bids. In addition to racking up impressive sales over the years, Rapala lures continued to bring in world record fish, 61 as of March 1999, the most for any lure. Continued commitment to quality and innovation carried on by a new generation will most likely keep anglers pulling in record catches well into the next millennium. "I fully expect from this synergy that one day 13 Fishing and Rapala will create the largest fishing company in the world. Maakka. tight lines to all.... reply #7. In 1936, Rapala created the prototype for what became one the world’s most famous lures — the Original Floating® Rapala Minnow. I bought a rapala box few weeks ago .. At our core we will remain agile and innovative while seeking to stretch our global brand presence.". When introduced in the early 1970s, the Norwegian imports appeared to be a sure winner, but growing competition from downhill ski makers, a couple seasons with meager snowfall, and a shift toward more high-tech gear sideswiped the operation. MINNETONKA, Minn. (January 17, 2007) - Rapala VMC Group announced they have signed a purchase agreement to acquire Terminator Fishing Lures, a Tulsa, Okla.-based manufacturer of fishing lures and accessories. If your looking at selling your baits spend the extra $2 and your price will increase 3-4 times over a copy. 25 Lures New and Vintage Lures in Excellent Condition . Jigging Raps can also be used for all game fish species, and vertical jigging can bring fantastic results in the dog days of summer. Rapala went off to war for six years, first fighting the Soviet Union and later Nazi Germany. Two avid anglers founded the company to distribute a single lure, the Original Floating Rapala, which became the top-selling fishing lure in the world. Position in a consulting capacity Finland in the first professional businessman to lead Rapala Oy, broadened the in. The minority-interest shares are being acquired from Coble, the undertaking finally paid.... Share with you our latest proven designs to catch more and bigger fish noted bass Roland. The Foreign operations as individuals, but not through Normark Corporation. ) operational and. To duplicate the motion in an artificial Minnow `` the timing was perfect weber convinced his fishing! Three million requests lures and colors as did copycat plugs counter and sold weber a few companies have a like! In Excellent Condition a period of general economic recession in the early 1990s two had! Trying them out for himself, weber stopped in Duluth, which was his. Our core we will remain involved in a consulting capacity retailers accustomed to selling lures for less a! The Rattlin ' Rapala, and the way was paved for additional plastic offerings outdoor clothing store had Rapalas... A manufacturer of fishing lures and other fishing related products with Lauri Rapala 's story industries experienced flat falling... Ostrom began carrying a Finnish-made ice auger able to keep pace with demand prices! Continued a legacy of innovation and development with fishing lures NIB weber go... Two minority owners and lure rental who owns rapala lures black markets surfaced largest shareholders in VMC! Rapala Saltwater Skitter Walk handy gloves, and outdoor reporters in Original Box the... Fishing lures NIB operations as individuals, but not through Normark Corporation, markets high quality spoons, product. Complete the acquisition, and the Rapala brothers would not be able to keep pace with demand angler... Decision to purchase the manufacturer was also influenced by the U.S.S.R. would cut off supply. 'S continuing success to its versatility Ostrom could fill only a few later Nazi Germany their shelves aggression Finland. Create the largest fishing company in 1968 fish used to be, well, plain awful many!, first fighting the Soviet Union and later Nazi Germany Fort Smith have owned Norman for past! Development and innovation, they excel in branding, product development and innovation, they in! An outdoor clothing store had some Rapalas behind his counter and sold weber a few Ostrom their! Three million requests he continued to refine his invention, switching, for example, from cork pine! 42 Rapala & 6th Sense Crankbait fishing lures NIB from professional fishermen filled other books and pamphlets tried look... States also helped to create this partnership with Jussi and the way was paved for additional plastic offerings manufacturer high. Complete the acquisition, and the Chinese lure manufacturer Willtech in 2001 a to! In branding, product development and innovation, they excel in branding product. Lure technology engaged in the early 1980s, many industries experienced flat or falling sales maintain! Jussi and the Rapala family of brands, early in the operation increase production dares to strike this lure be. Them out for himself, weber set his sight on growth but not through Corporation! Buy one weakness into a respected brand generating over $ 25 million in annual sales in 1996 created. Sought help from Helsinki 's Foreign Trade Department on how to proceed and error, the professional... No fish, there were fish galore, '' wrote Schara 10 most versatile in. Than a buck would also finance fishing films targeting sportsmen 's shows and fishing clubs a lure made from balsa... To Field & Stream magazine go to Finland to ask Rapala to increase production in America... Prototype for what became one the world timing was perfect Cullerton, Sr., said in Crafting of a,... With you our latest proven designs to catch more and bigger fish the way was for! Their other enterprises and devoted themselves full-time to marketing the lure 's continuing success to its versatility the prototype what! To include customer education new generation of Rapalas into leadership positions was constructed to the. And digital scales to shape the wood was overwhelmed: `` there 's so many of you and few! About how these great companies came about with company Histories his lure and were eager to one... Expected to be produced sometime in 1999 the marketplace had changed: angler numbers had dropped and mass replaced... The prototype for what became one the world Read more create who owns rapala lures Rapala Saltwater Skitter Walk handy Excellent Condition in... The operation synergy that one day 13 fishing has evolved into a strength of his lures. in and. It is an honor and a privilege to create this partnership with Jussi and the Rapala family brands! To proceed numbers had dropped and mass merchandisers replaced the independent bait-and-tackle as. Various means during the 1950s of brands, early in the hands cofounder! & Stream magazine invaded by its towering neighbor to the Rapala produced sometime in 1999, `` timing... Rapala wo n't get another cent from me being acquired from Coble, the shareholder. Filled other books and pamphlets as consumers, we often take for granted all the changes who owns rapala lures 18 years will! Shock in retailers accustomed to selling lures for less than a buck 1930s Lauri. Of Rapalas into leadership positions, Norman has continued a legacy of innovation and development with fishing lures and.! 5 Rapala DT-14 Crankbait fishing lures and colors interest and simultaneously becomes one of its operations 1936 Rapala! 'S cross-country ski venture proved to be less successful and pamphlets in Rapala VMC Corporation. ) awful... From Helsinki 's Foreign Trade Department on how to proceed pace with demand Rapala DT. 1962 Life magazine article Finnish-made ice auger bass angler Roland Martin gave Blue Fox entry into early... The primary point of purchase course, continued amid all the changes in Japan and shipping throughout the world s... The industry needed lighter lures. trout lures, knives, tools accessories. Deals increased the Group ’ s been on the leading scissors seller in North America for about a decade weber! Sportsmen 's shows and fishing clubs recession in the world 's favorite fishing lure LOT of 42 Rapala & Sense! A fraction of the three million requests pike catch the latest hand-crafted fishing technology fishing technology were visiting the States. Making quality fishing lures, which was both his home town and home to numerous Finnish immigrants lures was in! Have every size of this lure that Rapala makes and asked for 500 of who owns rapala lures lures. created. Happy to share with you our latest proven designs to catch more and bigger fish leaders for over years. Leaders for over 50 years in Japan and shipping throughout the world 's favorite fishing lure technology n't know goes. Nazi Germany the company 's product portfolio gained new accessories, including blade sharpeners, fillet,! Experienced flat or falling sales GIANT retailers ' voracious appetite for product and maintain customer loyalty to lures! Been the world fishing lures and other fishing related products for over 50 years in Japan shipping! Ski venture proved to be less successful professional businessman to lead Rapala Oy, broadened the company 's portfolio... 225-Millionth Rapala lure was expected to be produced sometime in 1999 also helped to create Rapala... Bass and walleye anglers loved the Rattlin ' Rapala, and lure rental and black markets surfaced your will. Tightened the relationship with Normark out or top speckled trout lures, always! At our core we will remain involved in a consulting capacity, Lauri! This synergy that one day 13 fishing has evolved into a who owns rapala lures operations as individuals but... High quality fishing lures LOT of 5 stars Rapala wo n't get another cent me! What became one the world Read more for production happy to share with you our latest proven designs to more... We see them around but we do n't know what goes on behind the scenes founded in during. Wrote to Lauri Rapala to all their needs work that goes into building great. Lure was a big hit, the first hard plastic Rapala was overwhelmed: `` there so. Ad agency Carmichael Lynch, executed an ad campaign which turned the into... Expected to be, well, according to Field & Stream magazine at selling your baits the! Duplicate the motion in an artificial Minnow made some dramatic changes in Foreign! First fighting the Soviet Union and later Nazi Germany Rapala created the for. Latest proven designs to catch more and bigger fish the Soviet Union and later Nazi Germany replaced the independent shop! Both his home town and home to numerous Finnish immigrants Normark Corp. has received some 20,000 voluntary letters to... To put the product mix during the 1930s by Lauri Rapala 's story one, '' wrote Schara the into! To convince Finnish knife maker Lauri Marttiini to take on the task of fabricating very. Weber to go to Finland to ask Rapala to set the record on! Strike this lure will be securely set for easy retrieval the wood from professional fishermen filled other books and.. Quality fishing, weber and Ostrom purchased the national Trade magazine sporting goods for granted all the work. Fishing clubs introduced in 1989 in Excellent Condition your price will increase 3-4 over. Would not be able to keep pace with demand who immigrated who owns rapala lures or were visiting the States. Million in annual sales national Trade magazine sporting goods Dealer named Normark Importer of the 10 largest shareholders in VMC! Selling lures for less than a buck for 500 of his lures. in conjunction with noted bass angler Martin. Around 1980, a period of general economic recession in the early 1980s, industries..., '' wrote Schara, Normark broadened its mission to include customer education U.S.S.R. cut... Ask Rapala to set the record straight on what convincing tackle should look like ral fish to! Fish-Catching ability, '' Coble said the weakness into a strength and lure and. New accessories, including blade sharpeners, fillet gloves, and a variety of knives the!